Objective
Carry a herbal brand into a shop that feels trustworthy — products should be easy to browse, not buried in decoration.
UX structure
Introduce the brand, then the catalog. Product pages keep ingredients and purchase close together.
Visual direction
Warm materials, natural color, and packaging-led photography so the brand feels physical on screen.
Responsive experience
The catalog remains scannable on a phone; product images stay large enough to read the bottle.
My role
Visual direction, website design and frontend — so the brand tone and the shop path were designed as one piece.